MSc International Business Management - Extended

This module aims to equip students to understand the complexities of the international business environment and global investment market, including the new development in technology, finance, trade and politics across borders. Using frameworks and methodologies, students will be able to investigate and evaluate the interaction/response between company’s strategic decisions, economic policies and the dynamic international environment.

This module is designed to develop within students the postgraduate study skills which includes research awareness, business vocabulary, and local commercial acculturation.

This module prepares students to work in an international business context such as in multinational organisations or international/global teams. Intercultural competence and management skills within an international context are considered as key competences required by employers. A key feature of successful international business is the need for taking into account cultural variation and preference in international business strategy. Many business failures and misunderstandings can be attributed to inadequate consideration of the cultural and international context. Students on the module will benefit from engaging with and analysing relevant cross-cultural/cross-border business management case studies to conceptualise academic knowledge and theory within the workplace. The module examines existing cultural and international business management theories and discusses ways in which these can be applied to international business situations. It will consider the role of managers within multinational organisations, together with the impact cultural and institutional differences can have on interactions and the development of multinational business strategies.

Good Global Marketing has been cited by many organisations and governments as key to a thriving economy and growth for individual companies and products. This module will introduce the key stages an organisation has to go through to develop and implement its approach to global marketing and how these factors can be influenced and supported by all aspects of the customer supply chain i.e. logistics, quality and the global marketing mix. It will consider the contemporary approaches to international marketing and how these can be put in to practice. Topics covered will include strategy, research, business to business marketing, the use of social networking and e-marketing. Also there will be an element of consumer behaviour at Global marketing level which is an essential component in understanding differences and similarities between societies and how these impact on business.

Effective leaders, managers, citizens and employees need to be capable of basing their decision-making on information and knowledge derived from research. The aim of this module is to contribute to the research knowledge and skills appropriate for a taught master's programme and relevant for careers in professional or management roles. The participant is required to produce a dissertation, at an advanced level, based on independent research. This should demonstrate an understanding of the philosophy and core principles of research (empirical or non-empirical) and show their competence in the design, execution and reporting of a research-based dissertation. In this way the participant’s ability is developed to carry out subsequent research, independently and to commission, manage and evaluate the research activities of others. Therefore, the knowledge and skills acquired in the module and of producing the project, will contribute to the student's effectiveness throughout her/his career.