Introduction
A digital transformation is underway across the University, supported by an investment of £60 million over the next five years. This will reshape how teaching, research and professional services are delivered, ensuring the University remains competitive, inclusive and globally connected.
Our ambition is clear: to become The Digital Leader Transforming Lives, using digital and AI innovation to connect our students, staff and partners to life-changing opportunities
This Digital Strategy plays a critical role in delivering the University’s 2035 Strategy. It ensures that digital transformation underpins our wider ambitions for growth, student success, research excellence and global impact. At its core, the strategy focuses on creating seamless, intelligent and inclusive digital experiences for everyone in our community.
We are moving towards a future of integrated, data-driven and user- centred services that empower students, staff, researchers and partners to thrive in a digitally enabled world.
Our Goals
To achieve our vision, we are focused on five strategic areas:
We will enhance teaching and research through digital innovation, including AI-supported learning, immersive VR/AR environments and advanced data tools.
This will enable more engaging, flexible and impactful academic experiences, supporting both student success and world-class research.
We will create seamless, tailored digital journeys for applicants, students, staff and partners.
For applicants:
- Real-time application checks and faster decision-making
- Personalised communications and AI-driven nudges
- Automated outreach and data-driven conversion insights
- Resilient, scalable services during peak periods
For students:
- 24/7 access to supported learning and wellbeing services
- Personalised academic, pastoral and career support
- Opportunities for global collaboration
Digitally enabled applicant journeys will improve conversion rates and support both local and international growth.
By reducing manual processes and enhancing engagement, we will create a more efficient and effective recruitment pipeline.
We will invest in data, AI, automation and integrated platforms to create a connected digital ecosystem.
This will enable:
- Real-time insights for better decision-making
- Automation of routine processes
- Consistent, reliable and high-performing systems across the University
Through a flexible digital platform, we will extend global reach and accessibility
This will support:
- International partnerships and delivery models
- Multi-lingual, hybrid learning environments
- Greater inclusion and participation for diverse learners worldwide
A Journey to Digital Excellence
Our delivery approach is phased and progressive. We will move from strengthening core foundations to enabling innovation at scale—delivering tangible improvements at every stage of the journey.
This transformation will move the University to a streamlined, intelligent and fully integrated digital environment.
Impact Across the University
This strategy will deliver meaningful improvements across all areas:
- Faster, more personalised application journeys
- Improved conversion and engagement
- Enhanced learning, wellbeing and digital engagement
- More personalised and flexible support
- Reduced administrative burden through automation
- Integrated workflows and real-time insights
- Improved onboarding, collaboration and career development
- Secure data environments and AI-supported tools
- Enhanced global collaboration
- Easier commercialisation and knowledge exchange
- Smart buildings and IoT-enabled environments
- High-speed, secure connectivity
- Flexible, technology-enabled teaching spaces
- Scalable digital platforms for international delivery
- Stronger collaboration and global reach
Through this strategy, we will deliver measurable benefits, including:
- Growth in student numbers and international reach
- Improved student satisfaction and outcomes
- Enhanced research performance and impact
- Increased commercial and partnership activity
- Reduced complexity and workload for staff