BA (Hons) Digital Marketing Management with Sandwich Placement

Marketing technologies continually change and develop, and this module will allow you to explore how emerging marketing technologies, innovation, and disruption drive organisational growth and transform marketing practice. Throughout the module, you will explore how innovative tools and platforms reshape customer journeys, value propositions, and competitive advantage. You will also apply innovation principles to design and justify technology-enabled marketing solutions. During this module, you will examine theoretical frameworks alongside practical, real-world case studies, enabling you to evaluate both successful and failed innovations in marketing. By engaging with current debates and future trends, you will be equipped to understand the importance of keeping up to date with marketing technology, but also to apply creative and critical thinking to develop your own innovative approaches.

This module builds on the foundational skills and reflective practices introduced in the Level 4 'Succeeding at University' module, supporting students to deepen their professional identity and career readiness. It is designed to support students in developing the knowledge, skills, and reflective practices essential for continuous professional growth in a dynamic and evolving workplace. Through a mix of practical experience and professional development sessions, this module will enable students to explore essential themes such as personal effectiveness, leadership, communication, ethical practice, and lifelong learning. Drawing directly from work experience and/or professional setting, students will reflect on their real-world experiences to deepen their understanding of what it means to grow and succeed in their chosen field. Students may draw on case studies or sector examples to connect theory to practice. Students will engage in self-assessment, goal setting, and action planning to identify their strengths and areas for development. The module emphasizes reflective practice as a tool for professional learning and encourages learners to critically evaluate their experiences and performance in real-world contexts. Specialist areas of marketing such as digital marketing, marketing research and strategic communication will be examined in relation to potential career pathways, so that students can begin to align personal skills and behaviours with industry requirements. CPD planning (continuing professional development) will support students in taking ownership of their learning, helping to enhance professional practice and take meaningful steps towards employability.

During this module, you will have the opportunity to develop your own website, using a relevant platform. You will work on the design and development of the website, demonstrating your understanding of Search Engine Optimisation (SEO), off page SEO and technical SEO on content management systems. You will evaluate and apply keyword research tools to measure the effectiveness of the content management system in consumer engagement and conversion. Consideration will be given to the ethical development of your website, including privacy issues.

This module explores the evolving landscape of marketing intelligence and its strategic role in modern business decision-making. You will gather, analyse and interpret market data to make a data driven marketing strategy. Through research and hands-on activities, you will formulate digital strategies and manage marketing communications. The module concludes with the development of a strategic data-driven marketing strategy, equipping students with the analytical, and professional competencies essential for success in the digital marketing industry.

The Marketing Consultant module is one of the final modules taken by Digital Marketing students, providing an opportunity for you to consolidate skills and showcase your marketing knowledge and expertise. As a future digital marketer, you will need to develop your personal brand, reputation and digital identity, building a wide network of like-minded professionals. Key to this is a strong online presence which enables you to build your reputation and demonstrate key knowledge and relevant employability skills. This module will therefore require you to develop your online identity, providing clear evidence of the tools used and steps taken to raise your profile as a prospective marketing consultant. You will also explore the ways in which marketing agencies operate and how to win clients. By the end of the module, you will have a clearer understanding of the role of a marketing consultant, as well the structure and operation of a consultancy. This knowledge could help you to make more informed decisions about your future career.

This ultimate module provides students with the opportunity to undertake an independent study that blends learning from previous subjects. It is designed to showcase individual strengths and apply advanced knowledge to a practical business context. Students will create a professional business project that demonstrates their ability to address real-world challenges or opportunities. Emphasis is placed on critical thinking, problem-solving, research planning, data analysis and professional communication skills. By completing this module, students will demonstrate autonomy, innovation and the ability to integrate theory with practice - key attributes for advancing in professional and managerial roles.