MA International Tourism and Hospitality Management

This module explores the management of hotel and accommodation business examining trends and practices in the context of developments in the digital age. It examines sector practices in the areas of technology adoption, security management, corporate social responsibility (CSR), profitability and service delivery. The module also provides you with critical understanding of the role of entrepreneurship in the development of hotel and accommodation business.

This intermediate module builds your practical expertise in the digital channels that dominate modern marketing search engines and social media platforms. You'll develop hands-on skills with the tools and platforms employers use daily, making you immediately productive in SEO, SEM, social media, and content marketing roles. You'll learn how search engines rank content and social media algorithms surface posts, enabling you to optimise your marketing for visibility and engagement. Through practical workshops, you'll conduct SEO audits using professional tools like SEMrush and Google Search Console, create and manage paid search campaigns in Google Ads, and execute social media strategies across multiple platforms including Facebook, Instagram, LinkedIn, and TikTok. This module emphasises doing, not just knowing. You'll build real campaigns, create content that generates engagement, analyse performance data, and optimise based on results. You'll work towards industry certifications (Google Ads, Google Analytics, Meta) that strengthen your CV and prove your platform competency to employers. You'll also develop the professional judgement needed to manage brand presence responsibly, handling community engagement, responding to reputation management challenges, and making ethical decisions about data privacy and targeting. These capabilities are essential as social media managers and digital marketers work in real-time, always-on environments where brand reputation is constantly at stake. By the end, you'll have a campaign portfolio demonstrating live results, practical tool proficiency employers can verify, and the confidence to manage digital channels independently from day one of employment. This prepares you for high-demand roles as SEO specialists, social media managers, paid search analysts, and digital marketing executives. Key to Your Success: Employers need marketers who can execute campaigns confidently using current tools and platforms. This module develops that hands-on competence through practice experience, not just theory

In today’s business environment, effective leaders, managers, and professionals need to make decisions grounded in solid evidence and reliable knowledge. This module is designed to help you develop the research skills and critical understanding needed for success in your postgraduate studies—and throughout your career. As part of the module, you’ll complete an independent research project at master’s level. You can choose between two pathways, depending on your interests and professional goals: Route A (standard): Dissertation / Final Project This is the traditional academic dissertation, giving you the chance to explore a topic that matters to you in depth. You’ll demonstrate your understanding of research philosophy and core principles, whether your approach is empirical (data driven) or nonempirical (theoretical or conceptual). Route B (optional): Investigating a Business Issue (IBIstyle) Project This option allows you to base your project on a micro placement, professional development activity, or networking opportunity that you source independently. You’ll investigate a real business issue arising from that experience, applying research skills to a live organisational context. Across both routes, you’ll learn how to: • Design and plan a research project • Execute your research with confidence • Report your findings clearly and professionally By the end of the module, you’ll be equipped not only to carry out your own research independently, but also to commission, manage, and evaluate research conducted by others. These capabilities will strengthen your effectiveness in any professional or managerial role you pursue next.

This module provides an in-depth investigation into the sustainable development of tourism. It looks at the underpinning theories, practical techniques and current issues which are of relevance to those seeking to develop tourism resources at a national, regional and sub-regional level. You will encounter a wide range of issues related to the development of tourism in both the public and private sectors. The module also aims to provide a rigorous understanding of the implications of tourism development and to deliver a detailed critical examination and evaluation of techniques and methods available to planners and developers of tourism. By the end of the module, you will be able to demonstrate an in-depth understanding of sustainable tourism development, assess implications for planning and developing tourism, and articulate informed, evidence-based responses to complex and paradoxical endeavour of developing sustainable tourism. This module will prepare you to become a reflective, future-focused professional capable of contributing to sustainable tourism development.