MBA Business Administration

This module focuses on the leadership of change in both a local and global context. It will specifically examine the factors that impact an organisations decision to change, and will cover the key skills, knowledge and behaviour to lead change successfully together with how best to lead organisational development (OD) practices to support change. This will involve the use of leadership and change models, understanding and applying different approaches to leadership and cover what leaders need to know, to be, to do whilst integrating and aligning with supportive organisational development practices during change.

In today’s world, effective leaders, managers, employees, and citizens all need to make decisions based on solid evidence and reliable knowledge. This module is designed to help you build the research skills and understanding needed for success in a taught master’s programme, and beyond, in professional or management roles. As part of the module, you’ll carry out an independent research project and produce a dissertation at an advanced level. This is your opportunity to explore a topic that matters to you, while demonstrating your grasp of research philosophy and core principles, whether your approach is empirical (data-driven) or non-empirical (theoretical or conceptual). You’ll learn how to: Design and plan a research project Execute your research with confidence Report your findings clearly and professionally. By the end of the module, you’ll be equipped to conduct your own research independently as well as to commission, manage, and evaluate research done by others. These skills will support your effectiveness throughout your career, wherever it takes you.

This foundational module equips you with the strategic thinking and communication capabilities that employers expect from marketing professionals. You'll learn to develop comprehensive digital marketing strategies and communicate them effectively using professional frameworks like SOSTAC, Porter's Five Forces, and Ansoff Matrix, the same tools used by marketing managers and consultants worldwide. You'll explore how to communicate digital marketing messages across different countries and cultures, understanding the complexities of international markets and cross-cultural consumer behaviour. This global perspective is increasingly essential as businesses operate across borders and engage diverse audiences through multiple digital channels. Throughout the module, you'll analyse real business cases, craft compelling marketing communications, and present your strategies confidently, building the professional communication skills crucial for marketing roles. You'll learn to evaluate digital marketing opportunities, develop content strategies for different platforms and audiences, and create evidence-based plans that balance creativity with analytical rigour. By the end of this module, you'll think strategically about communication rather than just creating content. You'll understand not just what to say, but why and how to say it effectively, enabling you to make strategic communication decisions, justify recommendations to senior stakeholders, and adapt your messaging to different business contexts and audiences. These capabilities prepare you for positions in digital marketing, content strategy, brand communications, and marketing management where strategic communication planning and international awareness are core requirements. Key to Your Success: Effective marketing professionals don't just create content, they strategically plan what to communicate, to whom, when, and through which channels. This module develops that strategic communication mindset.

This module develops students’ ability to apply accounting and financial management concepts in strategic business decision-making while integrating sustainability, and contemporary technologies in finance. It introduces the principles and purposes of financial and management accounting, highlighting the importance of accounting information in evaluating organisational performance and supporting effective financial control. Students will learn to interpret and analyse key financial statements, apply financial ratios, and draw meaningful insights into business performance. The module also explores budgeting, variance analysis, and performance measurement systems such as the Balanced Scorecard to support strategic planning and evaluation. Through the study of investment appraisal techniques, capital budgeting, and risk assessment, students will develop critical skills for evaluating long-term financial decisions. Attention is also given to internal and external sources of finance, capital structure choices, and the financial risks associated with different funding strategies. Ethical considerations and sustainability principles are embedded throughout the module, encouraging responsible and informed financial decision-making. By the end of the module, students will be equipped to integrate financial insight with strategic and sustainable business practice.