The BA (Hons) Business and Tourism Management with Sandwich Year Placement programme at the University of Wolverhampton offers a distinctive learning experience that blends academic insight, industry engagement and practical application. Designed in line with the University’s Curriculum Framework, the course is structured around the core principles of balanced and scaffolded learning, research-informed teaching and career-ready development, ensuring that students graduate with the skills, knowledge and attributes needed to thrive in a dynamic global sector.
What makes this course distinctive is its strong emphasis on practical learning, innovation and gaining employability skills through a real workplace setting. This provides you with the opportunity to graduate with the skills and confidence to thrive in diverse industries.
From the outset, students engage with the role and scope of the business and tourism industries, exploring operational functions, sector structures and their place within wider economic, cultural and social contexts. Learning is scaffolded across all levels, gradually building complexity and independence through a spiral curriculum. The course integrates contemporary issues, global trends and digital innovations, supported by research-informed content and authentic assessment practices that mirror real-world professional environments.
A key strength of this programme is its strong industry connectivity and focus on gaining valuable real-world experience to boost your employability. As an Institute of Travel & Tourism Centre of Excellence, the course provides students with opportunities to engage with employers, professional networks and industry-focused projects. This career-focused approach is embedded through practical assessments, placements and opportunities for personalisation, allowing students to shape their learning around their professional aspirations.
The curriculum is designed to be inclusive, accessible and diverse, offering tailored academic support and varied learning environments to foster a sense of belonging and success for all students. By studying within the University’s modern Business School facilities, students experience a supportive and innovative learning community that prepares them to become knowledgeable, professional, digitally fluent and globally aware graduates.
By graduation, students are equipped not only with academic and operational expertise, but also with the confidence, adaptability and professional identity to help shape the future of business and tourism.