University name featured on iconic Midlands’ entertainment venue

Following a five-year agreement signed with AEG Presents in March this year, new University of Wolverhampton at The Halls signage has been unveiled at the iconic live events venue.

Since re-opening in May last year, the leading entertainment venue has hosted world-class musicians including Blur, McFly, Sugababes and Robert Plant. Upcoming events at University of Wolverhampton at The Halls include Paul Weller, Dizzee Rascal, Jimmy Carr and Katherine Ryan,

The venue sits at the heart of Wolverhampton’s artistic landscape, bringing live entertainment to the local community for more than 85 years. The University will use the partnership to further enhance the experience of both its students and staff.

Development programme and training opportunities will be the cornerstone of the partnership providing real life industry experience for its students.  With graduations having taken place at the venue recently, graduates from the University of Wolverhampton had the opportunity to walk on the famous stage.

Through the partnership, live entertainment lovers amongst students and staff will have access to a 24-hour pre-sale period for shows, giving them early access to tickets for their favourite artists.

Professor Prashant Pillai, Pro-Vice Chancellor at the University of Wolverhampton, said: “We’re excited to partner with such an iconic entertainment venue that attracts high-profile artists, speakers and visitors to the city, further enriching the cultural and economic landscape of Wolverhampton and its night-time economy. 

“The naming rights sponsorship is really helping to raise the profile and brand of the University both locally and further afield and is really putting Wolverhampton back on the international map.”

Steve Homer, CEO at AEG Presents UK, added: “It’s fantastic to collaborate with the University to elevate the venue to the local community and provide opportunities for their students and staff. Since opening over a year ago, we’ve hosted a range of world-class artists and we’re excited to see how the partnership develops over the years.”

-- ENDS --

About the University of Wolverhampton

The University of Wolverhampton’s roots go back to the 19th century Wolverhampton Mechanics’ Institutes and School of Art. It offers a broad range of subjects at foundation, undergraduate and postgraduate level – many accredited by prestigious professional bodies. Over 21,000 students studying at three main teaching campuses in the Midlands and partners nationwide benefit from innovative and excellent teaching from a QAA-commended university listed in the top ten universities for social mobility in a paper published by the Higher Education Policy Institute, with world-class research and a 90% graduate employability rate (Graduate Outcomes report 2023).

For media enquiries about AEG Global Partnerships, please contact:  

isabella.perilla-espinosa@aegeurope.com

About AEG Global Partnerships   

AEG Global Partnerships oversees the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets. Creating customised and innovative marketing programs for established and emerging brands it has created some of the most iconic brand partnerships in the entertainment industry, including The O₂ in London and Coachella Music Festival.    

Overall, the division manages naming rights deals, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG Global Partnerships can be found at www.aeggp.com.  

About AEG Europe

AEG Europe creates communities, places and spaces that deliver memorable moments through live entertainment and sports, giving the world reason to cheer.

AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company. AEG Europe’s extensive portfolio of live entertainment and sports assets across the region includes: an array of best-in-class venues, such as The O2 and Eventim Apollo in London; Barclays Arena in Hamburg; Mercedes-Benz Arena, Mercedes Platz and Verti Music Hall in Berlin; and Accor Arena in Paris; as well as renowned music festivals, including American Express presents BST Hyde Park in London and Rock en Seine in Paris. Our venues host some of the world’s best sports events and are home to prestigious sports franchises, including AEG’s own Berlin Eisbären ice hockey team at the Mercedes-Benz Arena.

Colleagues across Europe work together to create world-class live entertainment and sports experiences. AEG’s venue teams develop and operate best-in-class arenas and districts; AEG Presents promotes and manages concerts and tours, oversees renowned venues and produces some of the world’s leading music festivals; AXS Ticketing connects fans to events through specialist technology solutions; and AEG Global Partnerships links corporate brands into the company’s world-leading network of assets.