MSc International Business Management

Making sound corporate financial decisions in an international environment requires a deep understanding of global financial systems, instruments, and strategies. This module equips students with the knowledge and analytical skills needed to evaluate international financial markets and apply financial tools to manage risk and create value in multinational contexts. Students will examine the structure and operation of international financial markets, the behaviour of exchange rates, and the conditions that influence global capital flows. The module explores how multinational corporations finance international expansion, appraise cross-border investments, and manage financial risks through hedging strategies using forward contracts, futures, swaps, and options. Emphasis is placed on understanding how corporate decisions and external market events affect the volatility of security prices and the efficiency of financial markets. Students will critically evaluate and apply international financial instruments and strategies to address real-world financial challenges faced by global businesses. By the end of the module, students will have developed the ability to analyse complex international financial scenarios, assess strategic financing decisions, and apply theoretical knowledge to practice, building the expertise required for advanced study or professional roles in international finance and corporate financial management.

This module will prepare you to work in management in contemporary international business context. You will develop intercultural competence and management skills within an international context such as in multinational organisations or international/global teams. You will engage with and analyse relevant cross-cultural/cross-border business management case studies to conceptualise academic knowledge and theory within the real-world scenarios. The module also examines existing international business, cross-cultural management and organisational theories, and discusses ways in which these can be applied to international business situations. The module will provide you with an opportunity to consider the role of managers within multinational organisations. You will become a manager who is able to apply knowledge on the impact cultural and institutional differences can have on interactions and has skills to develop multinational business strategies in an inclusive, ethical and sustainable way.

Good global marketing is recognised by governments, international organisations, and businesses as a key driver of economic growth and organisational success. This module explores the processes and strategic decisions required for organisations to develop and implement effective global marketing approaches. It examines how marketing strategies are influenced and supported by the wider customer supply chain, including logistics, quality management, and the development of a coherent global marketing mix. Students will analyse contemporary international marketing theories and evaluate how these can be applied in practice across diverse markets. Key topics include global marketing strategy and planning, international market research, business-to-business marketing, digital and social media engagement, and e-marketing. The module also considers how innovation and technology shape global marketing practice and enhance competitiveness. A central component of the module is the study of consumer behaviour in global contexts, enabling students to understand how cultural similarities and differences influence purchasing decisions and brand perception. Through a blend of theory, case studies, and applied learning, students will develop advanced analytical and strategic skills to evaluate global marketing opportunities and design responsive strategies that align with organisational objectives in an increasingly dynamic and interconnected marketplace.

In today’s business environment, effective leaders, managers, and professionals need to make decisions grounded in solid evidence and reliable knowledge. This module is designed to help you develop the research skills and critical understanding needed for success in your postgraduate studies—and throughout your career. As part of the module, you’ll complete an independent research project at master’s level. You can choose between two pathways, depending on your interests and professional goals: Route A (standard): Dissertation / Final Project This is the traditional academic dissertation, giving you the chance to explore a topic that matters to you in depth. You’ll demonstrate your understanding of research philosophy and core principles, whether your approach is empirical (data driven) or nonempirical (theoretical or conceptual). Route B (optional): Investigating a Business Issue (IBIstyle) Project This option allows you to base your project on a micro placement, professional development activity, or networking opportunity that you source independently. You’ll investigate a real business issue arising from that experience, applying research skills to a live organisational context. Across both routes, you’ll learn how to: • Design and plan a research project • Execute your research with confidence • Report your findings clearly and professionally By the end of the module, you’ll be equipped not only to carry out your own research independently, but also to commission, manage, and evaluate research conducted by others. These capabilities will strengthen your effectiveness in any professional or managerial role you pursue next.